But as with heuristic analysis, you can use frameworks to help guide your decisions.Īngie Schottmuller created a 7 step framework for judging hero shots, and it goes like this:
It’s also usually as much about branding as it is conversion. How to design and choose your hero imageĬlearly, designing and choosing a hero image is as much art as it is science. That’s all the time it takes someone to decide whether they like your site or not, whether they’ll stay or leave.Ī couple studies have supported this number, including Google’s own research. Actually, according to their study some opinions develop even within 17 milliseconds (though the effect was less pronounced on some design factors).Īgain, with your hero image, you’re looking to complement your value proposition and create a better first impression for visitors on your site. In fact, it takes only about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website. It doesn’t take much time for people to make a judgement, and a hero image helps introduce clarity, understandability, and ease of consumption right away.
Why use a hero image?Ĭonsumers feel pleased when they see a website that makes sense, one that is immediately: So it’s not simply a large photo on a home page it’s a large photo of a solution that complements your value proposition to provide clarity and context to your visitors. Angie Schottmuller described a hero shot as “a credible photo or video of a solution that encompasses relevance, context, value, and emotion to support, educate, or persuade a customer.”
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